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Bold typeface search engine optimization9/10/2023 ![]() ![]() ![]() You can help search engines understand the link between you and your maps by adding links to your maps, datasets, and data portal in your existing web pages. If you have an existing website, it’s likely that you already have a search engine spiders crawling your site. This means in order to get discovered in this way, another website or webpage that has already been indexed must have a link that directs to your web map. When they discover a web page that hasn’t previously been indexed, they send the content back to the search engine so that it can be listed. These spiders crawl the web following links from one page to another, checking and extending the relational map of the internet. Indexing is carried out in one of two ways, the first way is by automated bots known as “spiders”. There’s three key parts to getting in the SERPs: Crawling and Indexing Tell them you exist Placement Tell them what you’re about Ranking Give them a reason to think that your important - a reason to be issued one of those big bold dots on the mapĬrawling and Indexing: Telling search engines you existįirst of all, to be included in SERPs, your map needs to be indexed. So how do you get noticed by search engines? Starting small, garnering attention and authority, and soon enough, graduating to the big leagues. They’re the cities, and that’s what your web map application needs to become.īut cities don’t just appear overnight, they take time to build. Great book, terrible place to be stuck in the SERPs.Īny place worth its salt is on the map with a big dot and large bold typeface. If you delve deeper, however, you’re likely to find that there’s a reason that lots of those little dots on page 19 of Google are there - Stephen King small-town-Maine kind of reasons - and that’s a darn good reason to get the heck outta there, sharpish. They’re not all bad - in fact, some are quite charming and full of interesting things to explore. This is one of those places you don’t want be stuck in. In the SERPs, they’re the ones that exist on pages two to infinity. They’re the villages, the small towns those places with little more than Main Street and a general store that you pass through on the way to where you’re actually going. If you pull out your old atlas, you’ll see a bunch of small dots with tiny little names in a tiny little typeface. Getting on this metaphorical map requires you to claim your place name. Search engine market share 2014 - 2018 by StatsCounter With a staggering 91.74% market share of search requests globally, Google is more than just head and shoulders above the competition - they’re literally up in the exosphere alongside Zeus, Yoda, and Kind Of Blue era Miles Davis, and unless you please the Google gods you will never be given pride of place in the SERPs (Search Engine Result Pages). To be discovered, your maps must be search engine friendly. If you’re deploying public facing maps, increasing discoverability is crucial to the success of your map application. ![]() Here’s some simple steps you can take to help claim your place on the map.Īs mapmakers, it’s all too easy to spend too much time focusing on cartography and tools and forget that both are useless if your target audience can’t find or access your map in the first place. It’s never been so critical to ensure your web presence is optimized for a coveted position in search engine results. As of 2018 there are more than 1.3 billion websites online. ![]()
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